Coke's highly successful online customer loyalty program, My Coke Rewards, allows customers to enter codes from Coke product bottle caps and fridge packs to accrue points (3 points per bottle and 10 points per fridge pack) that can be redeemed for rewards (ex. t-shirts, movie tickets, kitchen tools, magazine subscriptions...). Since my household consumes a significant amount of soda and I like free stuff, I've been using My Coke Rewards for years.
Some of the criticisms of the program include only allowing you to enter 10 codes a day and rewards often being out of stock. Of course, from Coke's point of view, it's good that you have to keep coming back--every time you visit their site, it's another exposure to the Coke experience. And it works.
If not for My Coke Rewards, I would probably buy generic soda more often and every time one of my rewards arrive in the mail, I "feel" like I'm getting something for free. I'm pretty excited about trying out the free Proctor Silex Sandwich Maker (750 points) that I'm going to try out this weekend. I got the sandwich maker after drinking 75 fridge packs worth of Diet Coke (approximate retail value at sale price of $2.50 per pack=$187.50).
Retail value of my new sandwich maker=$14.99.
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